Events - Northen Cape
Once again in 2014, Filpro extended its footprint by conducting Taxi promotions to three areas of the Northern Cape namely Kimberley, Posmasburg and Kuruman. The main focus of such promotions is to educate and research the GUD and NGK products knowledge and usage within the Taxi industry. Some of the taxi drivers would show us the Safeline Break pads container with pride as most used containers to store their left over change.
Over and above the promotion was a success, the excitement filled the taxi rank and most comments from the drivers were positive, they appreciated the initiative that team Filpro together with GUD Filters,Fram Filters, NGK Sparkplug, Indy Oil and Safeline Break pads had brought to them.
Credit is therefore given to the Taxi Rank personnel for allowing Filpro to conduct these promotions in a well organised environment. A total of 112 Taxis/Drivers were checked and interviewed. See pictures below:
Filpro Project Coordinators(Mduduzi Mahlalela-left & Bongani Mathebula-Right) with taxi drives from Northen Cape on the middle
Mduduzi Mahlalela & Reneuwe Blelebesi interviwing a taxi drive about our brands
Reneuwe Blelebesi & Michelle Smous speacking with taxi drivers regarding our brands